The move will inevitably lead to concerns from some United supporters that the club's American owners, the Glazer Family, will now seek to cash in again by selling the lucrative naming rights for Old Trafford.Last year, revenue from sponsorship and merchandising rose by 13.7% to a record £117.6m. According to the club, the rate of growth is set to increase in 2013. For the first six months of this year, commercial revenue is up 26.4% on the same period last year and the club have already signed 17 new deals.When we started the first partnership people didn't recognise our name, he said. "But by 2010 half the decision makers of major companies said they recognised our logo.But the club's executive vice-chairman Ed Woodward insisted that "Old Trafford will not be sold.At the same time, the Glazers have opened offices in London and Hong Kong and plan to open one in the United States, to help the club increase their global marketing and sponsorship operation.United sources added that the Glazers see Old Trafford as the "heart and soul" of the club and do not want to do anything that might jeopardise that.As part of the new deal with AON, the company will advise United on its plans for global expansion but will also offer value-in-kind services such as player and staff insurance, data analysis and research.AON are currently the club's main kit sponsor but are to be replaced by Chevrolet from the start of the 2014-15 season. The new training ground and kit deal extends AON's relationship to 2021 and will be worth around £120m over the life of the contract
No comments:
Post a Comment